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La Maison

La Maison

A family history

Discover
1890

Felice Scorcione, the Founder

The origins of the Vitale family lead us to the sumptuous Royal House of the Naples Palais Bourbon between 1600-1860 where the Vitale held a permanent place in the courtyard. But the history of Maison VITALE as Diamond Jeweller goes back four generations.

It all started at the wedding of Elisa and the young painter Felice Scorcione (Valenza 1882-1962) at the end of the 19th century. At that time, he worked for the Fiat Company in Turin as a transport painter but his strong desire to grow as an artist painter took him to Monte Carlo around the 1890s. Then, he became one of the few prized carriage painters in Monaco and regularly worked for the sovereign family of the Principality. Nowadays, some of his achievements can still be admired during historic cars exhibitions organized on the Rock.

1913

The Beginning

In 1913, the young Felice, decides to leave the Rock and to live of his other passion, the jewellery manufacture. He then set up his workshop in the heart of Valenza, once the world capital of the jewellery manufacture, in order to exercise his passion and put into practice his exceptional know-how in the making of precious objects.

The only offspring of Felice and Elise Scorcione is their daughter named Bice (Valenza 1913-1980) who will marry in 1937 Alberto Vitale (Napoli 1895 - Valencia 1979). Then, the company operates under the name "Scorcione Felice di Alberto Vitale".

With Alberto at the head of the family business, the company is experiencing a meteoric rise by working for the French and Italian jewelleries’ biggest names, thus, forging a solid reputation.

1970

Exceptional Diamonds

Alberto and Licio, the son of Alberto who joined the family business, decided in the 1970s to launch in parallel the international trade of precious stones, more particularly focused on exceptional diamonds.

Thus, the VITALE will travel a lot from the 70s, in the ultimate quest to find for their wealthy customers the rarest and most precious gems and diamonds in the world.

1981

The return to the Principality

In 1981, Licio VITALE is at the head of the family business. He falls under the charm of the beautiful and glamorous French Riviera. He loved sailing and set up his sailing yacht at the Port of Fontvieille in Monaco where he went regularly until the end of his days in 2008. Following the death of his father, Alberto decide to take the reins of the company.

Having traded for several years in Monaco, he decided to return to the business by applying his skills in finance, focusing on important Diamonds with high-investment value.

2013

The Rebirth

Renowned for his great success with investors and wanting to fully appreciate his family's heritage, Alberto is dreaming about the rebirth of the Jewellery Maison VITALE. He then meets a young designer with promising talent, Martin Leyrit.

They decide to share their know-how and their love for the exceptional stones and the Haute Joaillerie. This collaboration marks the rebirth of the Maison VITALE.