Coral Art Deco
A Mediterranean Interpretation of Art Deco Jewellery by Vitale 1913
Vitale 1913 invites you to discover Coral Art Deco, a jewellery collection inspired by the creative force of Art Deco, the elegance of Monaco and the Mediterranean identity of the Vitale family.
Born from the encounter between responsibly sourced coral, natural diamonds, precious gemstones and architectural design, Coral Art Deco celebrates a moment in history when jewellery stopped being only ornament and became a language of modernity, geometry and personal style.
Presented as a curated series of 77 creations, the collection is designed for women and men who appreciate distinctive objects, strong design and jewels with cultural meaning.
From the Jazz Age to Contemporary Monaco
Art Deco emerged in the years following the First World War, when Europe was looking for a new visual language: more modern, more structured and more connected to the energy of a changing world.
Its international recognition came in Paris in 1925 with the Exposition Internationale des Arts Décoratifs et Industriels Modernes, the event from which the term “Art Deco” would later take its name. This new style moved away from the natural curves of Art Nouveau and embraced symmetry, clean lines, stylised forms and the fascination with architecture, speed, machinery and cosmopolitan life.
In jewellery, this meant sharper profiles, bolder contrasts and a new sense of rhythm. Jewels became more graphic, more architectural and more suited to the modern woman and man of the 1920s and 1930s.
Coral Art Deco brings this same spirit into the present: not as a reproduction of the past, but as a contemporary interpretation designed for Monaco today.
The Language of Geometry
A Precise Visual Discipline
Art Deco jewellery is immediately recognisable because it follows a precise visual discipline.
Rectangles, stepped forms, sunburst lines, fan motifs, symmetry, contrast and repeated patterns became part of a new decorative grammar. Jewellers of the period often used calibré-cut stones, baguette diamonds, emerald cuts and sharp geometric compositions to give jewels a sense of order and movement.
Coral Art Deco translates this grammar through the Vitale 1913 design sensibility.The collection explores the tension between structure and emotion: the architectural discipline of Art Deco meets the organic warmth of coral, the brilliance of diamonds and the expressive depth of coloured gemstones.
The result is a collection with a clear identity: elegant, graphic, Mediterranean and contemporary.
Coral, Colour and the Mediterranean Soul
Colour played a central role in Art Deco jewellery.
Alongside diamonds and platinum, the period celebrated strong chromatic contrasts through materials such as onyx, jade, lapis lazuli, turquoise, ruby, sapphire, emerald and coral. This taste for colour reflected a broader cultural openness: designers were inspired by Egypt, Asia, the Islamic world, Cubism, modern architecture and the decorative arts.
Within this historical context, coral has a special resonance for Vitale 1913.
Coral is not only a material. It is a Mediterranean symbol. It recalls the sea, Italian craftsmanship, Riviera elegance and the warm chromatic language of southern Europe.
In Coral Art Deco, responsibly sourced coral becomes the emotional centre of the collection: a living colour placed within a disciplined architectural frame.
Monaco: A Natural Stage for Art Deco Elegance
Monaco is an ideal setting for Coral Art Deco.
The Principality has long been associated with refined living, grand hotels, private residences, sea-facing terraces and an international culture of elegance. Its relationship with the Riviera places it naturally within the same world that shaped the glamour of the 1920s and 1930s: travel, evening life, modern architecture, jewellery, couture and social sophistication.
Coral Art Deco was created for this atmosphere.
It is a collection designed to be discovered in Monaco, worn between private dinners, cultural events, collectors’ gatherings, yach